According to the new H&M head of design,Ann-Sofie Johansson, the company made sure to incorporate colors and the ethnic trend. She said, “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK84PPsKEi1vXFzMv5PCKg0KOHlyul0uLtepAwWPX3EOir3A4EZADaXP-P0-ZyEjYcni7zZRZoXGFKYK9_3YlM38BZ0kVPp2xlehYZruF9PNmagEWdYFKr08OXolDbwIGpAXx2EmZ0KVg/s320/H&M1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW4LbMgcEtUVECb6bMMJDDBnjuM7mNSe9dusQC0s-61Z9pLbGTcnEEWCAzBPveGblg7CGRc3ZAjx-F9XKAiMhWlRDHd5lF4BbcoqT8qSbWGtWQ2G0pSBGAh51Vn6qOkg9WMjxK9C7_r8M/s320/H&M6.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxS9V85jumdkySxpvhy1tjwXS8XnT6_S5lmVKHFwWYqY-xI4Wnygc7FJAv_nO2OLMOD9lCK8htF6g3IfaqnGD8r0y5E5z6rRD_-t2yNNaElErE2STL5j1AkL581t03jotD9_r7tx5Vou8/s320/H&M2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsxCb2gXYgk60SSTi8w4Dto4HdmrZAR6V6613kYL_cLs1an_laEThafjnqSJ3CPy_XjBVLy7FwwwpUqX8mOLdmbr0Ytkf2QOTOr1N6eVITyRUnyrCyB_lvi7tnIa3PVocOTSLIZ5lQrDo/s320/H&M3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0kK-Xdlo8-sCb4qiDj6UAXfRVwpvDRWQwiQnRMNGmFvAnV320nVsnuyPCCMYiQTwKxFo9bZrxvvWa90fM7whRgRNJ69syf1CNtUrhYN2CvCTxVsvykw5G_nnAQfA9wVDGdP7s01YbMDA/s320/H&M4.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFPM2k0PNYjpZGTdrqUZbMNxVXo4wg0ZSHxze8v6bvjJO1gJuOKo9hJgtn2Irv06uJmaqMtGNfDWHdQfIBuFHm6JcgWaTuv0z6orA9qjCLmfAU0CASJRWSzsdJwXK_CVNQp4up9k8quY8/s320/H&M5.jpg)
Grab each item from H&M swim collection because sunny days are ahead of us! Have fun under the sun. Let's sing:
Sunlight, oh, sunlight
Bring me the love I'll need to guide me
Shining deep inside of me
Sunlight, oh, sunlight
Show me the way
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